17x24” paper sign from 1934 promoting the debut of Disney cut-outs on cereal boxes. General Foods Post Toasties Corn Flakes cereal boxes featured Disney cut-outs through 1941. Sign features image of Mickey holding scroll which reads “Mickey Mouse Or Other Walt Disney Cut-Outs Now On Every Package” with additional text “Cut Them Off The Box Today.” Mickey is joined by Goofy and Pluto and art includes partial image of front and back of a box featuring these cut-outs. Lower right corner has designated area for price but remains unused. Fold lines as issued, these have scattered trace of wear including a pair of .5” tears. Light trace of aging but remains bright and clean with great color. Technically Fine but displays Exc. as framed. A stunning sign, the only example of this rare promotional item we’ve offered in our 44 years.