14x17”. 16-pages of movie promotion plus an additional 16 pages for the films line of merchandising. ©1953 Columbia Pictures. Text on bottom cover reads “The Greatest Merchandising Picture In Motion Picture History!” Screenplay was written by Dr. Seuss. Text includes: “The Greatest Merchandising Campaign Ever Prepared For Theater Showmen!/Put Your Fingers In ‘The 5,000 Fingers’ Money Pie With The Dr. T Theater Kit.” Extensive merchandise includes a variety of instruments and clothing, balloons, beanies, jewelry, lollipops, music kits, puppets, record players, roller skates, song books, wonder players. Each item is pictured with descriptive text and wholesale prices. One picture shows Dr. Seuss reading to group of boys, each wearing the famous “Hand Beanie.” Cover is torn at spine and extensively worn, but still attached to spine. Contents mostly remain bright, clean and VF. Interesting and scarce.