"WATCH FOR SUPERMAN" POST-DISPATCH SUNDAY PAGE NEWSPAPER ANNOUNCEMENT AD.
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Winning Bid:
$649.00
(Includes 18% Buyer's Premium)
Bidding Ended:
Thursday, November 16, 2017 9:00:00 AM (20 Minute Clock Begins At Thursday, November 16, 2017 9:00:00 AM)
Item Description
The "Superman" daily newspaper strip began on Jan. 16, 1939, w/a Sunday page debuting Nov. 5, 1939. Various newspapers across the country advertised the strip's upcoming publication in their respective papers. Offered here is a clipped 11x15.25" full color newsprint ad for the debut of the "Superman" Sunday page in the St. Louis, MO. "Post-Dispatch" newspaper. 1939. Ad features classic image of Superman breaking chains, but interestingly, image was printed in the wrong colors, as was image of Superman leaping behind "Superman" name. Instead of his traditional blue and red colors, he is depicted here in red w/a green cape and tights and w/o pants. Promotional text includes "Superman Flies Through The Air, He Swims Faster Than A Torpedo, He Hops Over Skyscrapers - Always Crusading For Justice Against The Forces Of Evil" in a slightly modified version of the classic Superman "Faster Than A Speeding Bullet" catchphrase. Other text notes "See The First Of Superman's Adventures In Color Next Sunday In The Post-Dispatch.... And Read Superman Daily In The Post-Dispatch." Page has evenly tanned w/age and has some scattered margin wear including some small tears/chips, none affecting image of text. Four archival tape repairs on back margins, including to .75" tear at top right. Still bright and clean, VF overall. A very important historical piece in the history of Superman in newspapers, as the strip ran from 1939 until 1966, and then renewed in 1977 through 1983. Franco Toscanini Collection.
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