16x37" rolled sign for 1944 premium. Sign reads "2 Model Planes That Fly When Launched By Hand - Free With 2 Wheaties Box Tops Sent To Jack Armstrong - General Mills Inc." Lower right has unused area for store price. Great graphics depict boys w/two planes. Large image of "Russian IL-2 Stormovik" and smaller image behind this of "American Bell P-39 Airacobra." Minor scattered margin wear w/a few small tears. Remains totally bright and clean, rolled, not folded. VF. From the Tomart Archives and comes with COA signed by Tom Tumbusch.