BAKERY SUPPLY CELLO TAPE MEASURE.
1-3/8" w/one side "Ask The Brolite Man" and other side "Valuable Ingredients For Bakers." By Parisian w/1947 patent date and this tape has added feature of a slide knob on the side of the piece so that the tape can be locked into place after extension. Exc. and working but if extended, tape takes a couple of nudges to get proper retraction.
Pictures (click images to zoom in)