"TOM MIX THE TRAIL OF THE TERRIBLE 6" PREMIUM BOOK W/SUNDAY COMIC AD OFFER.
Lot of two items. 10.75x15.5" tabloid newsprint page has 9.5x14-3/8" full color image area titled at top "Tom Mix And His Ralston Straight Shooters." Has story told in comic strip panel format w/center art image of premium book. Lower right corner has coupon w/expiration date of April 17, 1935 to order book for one Ralston box top. Bottom left has text promoting NBC radio show including "Cowboy Presents Free!" Left and right blank margin edges have small tears, actual image area will mat and frame to near-Exc. appearance. Comes w/3-1/8x3.5" softcover w/80 bw pages and some illustrations. © 1935 Ralston Purina Co. Color covers have art of Tom on front w/guns blazing and red/yellow explosion accents behind him, small inset bw photo of him. Back cover has art of Ralston Wheat Cereal box w/text "Tom Mix Says: Eat Ralston The Straight Shooters Cereal." Lower right corner of front cover is missing 3/8" diagonal piece, upper left of back cover is missing .75" diagonal piece. Lt. cover dust soil, lt. color rubs along spine edges, pages lightly but evenly tanned but not brittle. Covers are VG, pages are Fine. See Hake's Toy Guide TMX-63.
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