1.25" with W&H back paper and with collet holding 2.25" red ribbon with text "Christmas Greetings", the only example of an 1900-1912 era button we can recall seeing to have such an attachment. Gold text above Santa surrounded by holly is: My Christmas Headquarters In The Loeser Toy Store. This was an early Brooklyn store at 484 Fulton St. Also see Loeser's Santa button c. 1915, item #451. Slight age on the ribbon. Button is NM displaying Mint. Rare.