11x41.75 one-sided paper sign features photo portrait of Hopalong Cassidy at left w/large "Hopalong Cassidy Bicycles - Designed And Made By Rollfast" text within lasso. Additional "Ride 'Em Cowboy!" text at right. 1950s. Sign has four vertical fold lines as issued and some scattered handling wear/aging. Top right has .25" tear w/two small spots of staining. Still VF/Exc. overall. Rare and first we've seen of this large format size sign in our 52 years.