"THE BLACK FLAME OF THE AMAZON" PREMIUM RULER
1.5x10" cardboard ruler © 1938 Radio Merchandisers Inc. and for same radio program as #3050. This is listed in Official Price Guide to Pop Culture Memorabilia as BLF-1 although that is version issued by Mayrose Meats whereas this has imprint of "Hi-Speed Gas." Front features illustrations of 10 different animals, text includes "Make It A Rule To Tune In Every Night Except Saturday And Sunday To The Black Flame Of The Amazon." Reverse includes photo of Harold Noice plus list of Mich. and Ohio radio stations. Has lt. 1.5" crease. Front has tiny surface paper flake on jaguar image, reverse has moderate scattered moisture spotting. Overall still has a clean appearance. Fine. Rare, only the third we've seen.
Pictures (click images to zoom in)