8.5x11" booklet w/stiff paper covers contains complete set of nine single-sided paper sheets held together by pair of staples at left. Issued by NBC and dated Aug. 28, 1958, this report was used as a promotional piece presented to potential sponsors for purpose of advertising on "Howdy Doody." Front cover reads "The Timeless Appeal Of A Fantasyland Immortal To Delight A Self-Renewing Audience" and includes photo of Howdy along w/images of Santa Claus, Pinocchio and Humpty Dumpty. Report provides program information, "The Doodyville Story," audience viewing statistics (including Howdy vs. Captain Kangaroo comparison), NBC's Saturday Morning Kids line-up, production costs and sponsorship fees, etc. Pages were once stapled to back cover but have come loose. Back cover has overall lt. trace of glue staining where once mounted, but there is no surface paper wear and front cover remains clean w/just some pinpoint tan age spotting at top right. Individual pages also have some pinpoint age spotting but still remain clean. Still VF overall. Limited issue. Rare and very interesting promotional piece. From the Estate of Ronald E. Smith/Buffalo Bob Smith and comes w/LOA signed by Smith's son.