1.25" with full color portrait likely issued for a toy industry convention as text reads "New! Beany & Cecil In '62!" Curl has company name "Mattel, Inc." as well as character copyrights by Bob Clampett. Made by Western Badge of Los Angeles. About the fourth we've seen and our last example exceeded $400.00. On this, the gray color "&" and color on Beany's pants are a bit light. Center has two microscopic surface nicks which can be felt but visually are barely detectable without magnification. Displays bright, clean and Exc.