Lot of two great rare items. First is 14”x21” poster folded as issued for Scrappy’s Puppet Theatre promoting the “Squeezit Puppets”. Poster has colorful images and some minor age soiling to the poster. Light vertical and horizontal crease. Overall VF. Second item is © 1936 11x14" salesman's presentation to grocer book w/orange plastic spiral binding, laminated stiff glossy covers, 14 pages w/page pockets and numerous inserts. Book is in striking bw/bright orange/fleshtone colors. Inserts are all b/w. Highlights front to back include cartoon cover w/Scrappy seeing "Wanted" ad for salesman to introduce Pillsbury's Farina to children. Following pages present Scrappy's credentials and explain the premium promotion campaign. Scrappy is billed as "The Famous Juvenile Movie Star Who Has More Kiddie Fans Than Any Other Boy In Hollywood." Text mentions newspaper "Scrappy Sayings, Scrappy Drawing Lessons," teaching kids to draw in schools and theaters across the U.S. and cartoons in 8000 theaters weekly. Wonderful graphics on every page detail the plan and premium Scrappy Animated Puppet Theater to be given free w/two Farina packages. All sorts of promotion support items are pictured like posters and handbills. Back pages have three pockets. First pocket held sample store poster which is missing. All else appears complete. Second pocket has 5x7" sheet showing two newspaper ads. Minor .25" edge tear. Third pocket has 6x9" sample circular to promote the premium by theater distribution. In first pocket w/missing poster are two copies of three-fold brochures. 8.5x10.5" for grocer titled "Scrappy Says-I'll Bring Them In And You Ring Up The Sales." Two other same-sized brochures are titled "News Flash." "Exhibitor's Pressbook" w/interior letter from Scrappy to "Mr. Exhibitor" and campaign details. Second has four sheets stapled on top margin. Text and cover letter from Pillsbury VP is addressed "To Columbia Conventioneers" w/1936 date. One other extra piece is typed carbon copy 8.5x11" sheet detailing 10 scenes of images and text for a movie trailer. Pencil notations. Couple minor corner creases. Top inside back cover has five b/w photos of Scrappy saying "My Friends Among Columbia Stars Will Publicize My Plan In Newspapers And Magazines Throughout The Country." Two of the five photos show the Three Stooges w/Scrappy Theater set up on table and them holding examples. In one photo Moe is grabbing Larry's hair and his finger is in Curly's nose. Tiny bit of general minor wear to covers, tiny 1/8" puncture mark on one page margin. Overall Exc. and complete except one poster but w/extra items included. Fabulous graphics throughout produced in very limited quantity and rare. FN Booklet. This item is a file copy from the Gold archives and is accompanied by a letter to that effect signed by Gordon Gold.