13x16.75" paper sign promotes insert packaged in boxes of Roy Rogers Cookies c. 1950. Nice painted image of boy using toy plus art of Quaker cookie box w/Roy and Trigger on front. NM. Comes w/5.25x7" insert card that holds perforated assembly parts for animated toy including actions "Trigger Runs, Roy Fires His Gun." Very colorful parts and reverse has illustration of assembled toy. NM. Original newspaper ad for Roy Rogers Cookies is also included. Ad has a light vertical crease where previously folded and some edge wear. Overall FN. This item is a file copy from the Gold archives and is accompanied by a letter to that effect signed by Gordon Gold.