MICKEY MOUSE MAGAZINE 1933 SCARCE PREMIUM BUTTON.
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Starting Bid:
$115.00
(Includes 15% Buyer's Premium)
Bidding Ended:
Thursday, July 14, 2016 9:00:00 AM (20 Minute Clock Begins At Thursday, July 14, 2016 9:00:00 AM)
Item Description
7/8" reading "Mickey Mouse Spingle-Bell-Chicko-K". Reverse has Bastian union bug and curl names "The Leo Hart Co., Rochester, N.Y." The Mickey Mouse Magazine, produced in 1933, was a special project of Disney's merchandising genius Kay Kamen who felt it would be a great vehicle to promote Mickey movies, clubs and endorse products. The special password appearing on this button was used throughout the magazine but when something special happened such as a good deed or the introduction of a new product, the letter "K" was added at the phrase to signify that event. This button was used as a give-away at stores and theaters. The button is quite scarce as the promotion lasted only two months in January and February, 1933. NM displaying Mint.
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