WALT DISNEY 1938 EXHIBITOR'S PUBLICITY BOOK.
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Winning Bid:
$1,947.00
(Includes 18% Buyer's Premium)
Bidding Ended:
Thursday, July 13, 2017 9:00:00 AM (20 Minute Clock Begins At Thursday, July 13, 2017 9:00:00 AM)
Item Description
9.5x12" spiral-bound w/thick laminated cardboard cover that reads "After Snow White ...What?" First three pages have text dealing w/the success of "Snow White And The Seven Dwarfs" and the 18 releases planned for 1938-1939. These pages are followed by two-page choice full color spreads for "Six Specials," including "Ferdinand The Bull, The Practical Pig, The Autograph Hound, Brave Little Tailor, The Ugly Duckling, Mother Goose Goes Hollywood." This is followed by a large fold-out of "Preliminary Chart And Promotion Plans" detailing all 18 releases including first-run pre-release dates, merchandise tie-ins, general publicity, etc. Among the shorts listed are "Farmyard Symphony, Donald's Golf Game, Merbabies, Donald's Lucky Day, Goofy and Wilbur, The Pointer" and others. Inside back cover notes RKO distribution. Cover wear w/some surface paper rubs/flakes along upper left w/some corner tip/edge wear to covers. Back cover has few creases at bottom. Fine overall w/contents remaining Exc. w/just slightest aging. Rare due to very limited distribution. A truly exceptional exhibitor's book. Our last example sold for $1,826.
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