3.75x8.25" rwb folder in vertical outer format including bw JFK photo on the diecut two-thirds front cover. Brochure opens to horizontal format. Left panel includes photo of him explaining his "New Frontier" doctrine to Calif. delegation preceding his victory at Democratic National Convention in Los Angeles. This panel also includes biography high points. Facing panel is titled "California Needs Kennedy!" and summarizes his qualities and objectives. Back cover reverts to vertical format and includes quotes from his Democratic acceptance speech plus a mail coupon to volunteer for campaign duties. Scarce and Exc.