WALT DISNEY 1938 EXHIBITOR'S PUBLICITY BOOK.
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Winning Bid:
$742.46
(Includes 18% Buyer's Premium)
Bidding Ended:
Thursday, March 14, 2019 9:00:00 PM (20 Minute Clock Begins At Thursday, March 14, 2019 9:00:00 PM)
Item Description
9.5x12" spiral-bound w/thick laminated cardboard cover that reads "After Snow White ...What?" First three pages have text dealing w/the success of "Snow White And The Seven Dwarfs" and the 18 releases planned for 1938-1939. These pages are followed by two-page choice full color spreads for "Six Specials," including "Ferdinand The Bull, The Practical Pig, The Autograph Hound, Brave Little Tailor, The Ugly Duckling, Mother Goose Goes Hollywood." This is followed by a large fold-out of "Preliminary Chart And Promotion Plans" detailing all 18 releases including first-run pre-release dates, merchandise tie-ins, general publicity, etc. Among the shorts listed are "Farmyard Symphony, Donald's Golf Game, Merbabies, Donald's Lucky Day, Goofy and Wilbur, The Pointer" and others. Inside back cover notes RKO distribution. Cover wear w/scattered dust soiling and edge/corner tip wear. Moderate wear at bottom left by spiral binding. Back cover has some spots of staining by lower corners and .75x1-1/8" area of surface paper lift. VG/Fine overall w/contents remaining VF w/some corner tip wear. Rare due to very limited distribution to theater owners and managers. A truly exceptional exhibitor's book.
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