8.25x11" August 13, 1951 issue of "Sponsor For Buyers Of Broadcast Advertising." 12 pages divided into 2 sections "How Sponsors Profit With Premiums/Sponsors Profit With Kid Premiums." Front cover photo shows man surrounded by Kellogg's premium advertising signs, cereal boxes and premiums including a Tom Corbett cereal box and a pile of different rings. One page features photos of 12 different rings noting issuer and how they were to be obtained. These include rings for Superman, Roy Rogers, Lone Ranger, Sky King, Tom Mix, Tom Corbett, Donald Duck, Hopalong Cassidy, others. The detailed text is quite interesting and give nice insight into the popularity and marketing of premiums. Moderate cover aging, trace of staple rust but contents clean. Fine.