2.25" from the 1950s reading "Favorite Brand Of Range Rider & Dick West/Peter Pan Fresh Bread." Reverse has metal back with bar pin and pin caused small raised bump on the front at the Range Rider's wrist. The only other front mark is a faint .75" hairline scratch running diagonally between their hats but barely showing even in reflected light. Button remains totally bright and clean and displays Mint. Clerks wore these buttons to promote the sale of bread loaves featuring pictorial end labels to be collected in albums which were given away. Same concept buttons exist for Gene Autry and Hopalong Cassidy. Rare and only the fourth we've seen.