8.5x11" with 12 single-sided pages plus glossy cover. Studio created and issued by ABC Television in Nov., 1965. Pre-debut promotional booklet for potential sponsors. While both Adam West and Burt Ward had been cast in their roles of Batman and Robin, not all roles had yet been cast, Penguin and Joker specifically mentioned. Booklet features 4 bw photos of West, Ward, Neil Hamilton as Commissioner Gordon and Stafford Repp as Chief O'Hara. Frank Gorshin is mentioned as The Riddler but instead of photo, large "?" appears where photos are. Jill St. John also appears as Molly, the Moll of the Molehill Mob. Ad package was final and features batsymbol graphic used to promote show. As originally issued with single staple in upper left-hand corner. Holds up nicely with light handling to cover. VF/Exc. Pages are N. Mint. From the Craig Warren Collection.