9x12" w/76 pages on glossy paper. Contents are bw. Cover is on high quality textured paper w/reflective appearance. Published by Kay Kamen Inc. This historic first catalogue has text inside front cover including "Acting Upon Innumeral Requests From Retail Establishments Throughout The Nation, We Prepared This Merchandise Catalogue To Present A Comprehensive View Of The Variety And The Nature Of The Mickey Mouse And Other Walt Disney Character Merchandise Now On The Market." Every major company/product is included such as Blue Ribbon Books, bisques, tricycle, Cohn & Rosenberger jewelry, Converse "Skoots" sneakers, Dixon, Emerson (radios and phonographs), athletic goods, pull toys, greeting cards, much clothing, Ingersoll time pieces, dolls, Marks Brothers toys, Ohio Art sand pails and tea sets, RCA Picture Disc set, Seiberling, much more. Has intact order card for additional copies of the catalogue. Cover has lt. handling wear, mostly along edges w/some tiny pinch creases at spine. Tiny 1/8" tear to back cover edge. Cover is still exceptionally clean and Fine. Inside front cover is lightly aged o/w contents remain Exc. An invaluable reference, rare and historic. We believe we have only ever offered one other example of this first catalogue in our 41 years and that was many years ago. A must-have for any collector of Disneyana. Additional photos online.