Large size 14x20" pressbook for Frank Capra's 1937 Academy Award-winning Columbia film. Pressbook has various ad campaign items pictured including page of theaters showing Lost Horizon, banners, "Shangri-La Perfume," newspaper headlines as well as heralds (see below), 40x60" and 30x40" posters, window cards, production stills, standees, hangers and 2 different one-sheet posters. Also included is section of "novelties" including tickets, hangers, napkins, arrows, "Lost Horizon" stamps and "Lost Horizon" souvenir lighters. Cover is loose but has archival tape inside back cover at spine edge, thus securing it. VG. Comes with "Cooperative Ad Campaign" insert which again shows posters and testimonials for theater use. Aged and Fine. Another separate insert advertises "2 Smash 40x60" Displays" one a "Critical Comment" testimonial and the other being an ad with testimonials. Pressbook comes with 10-7/8x15.5" herald, designed to be folded into 4-page folder. Unfolded. Scattered moderate aging. Fine.