9x12” with 32 pages. Published Oct., 1949 by The Boys’ Outfitter. “Wherever You Are…Whatever The Size Of Your Store…Here Is A Concrete Merchandising Plan To Enable You To Translate The Nation-Wide Sweep Toward Hopalong Cassidy Into Immediate Sales For Your Store.” Hopalong Cassidy image shows him on Topper lassoing family with “Hopalong Cassidy Corrals Everybody!” title. Catalog was designed as a plan to promote Hopalong Cassidy with local theaters by giving away free movie tickets in store, operating the “Hopalong Cassidy Trooper’s Club” to present licensed Hopalong Cassidy merchandise and a tour of Hopalong Cassidy through 32 stores nation-wide. Some merchandise listed/pictured includes: Hopalong Cassidy sweatshirts, frontier pants, ties and neckerchiefs, western outfits by Elie Albert, Inc., raincoats by Spatz Bros. Inc., Ideal doll, Catalina swimwear, Schmidt cap gun, Bailey cowboy hats, “Hopalong Cassidy Bar 20 Boots,” holster/cuffs/spur sets by Tumbleweed Togs and many more. Back of catalog deals with aforementioned Hopalong Cassidy tour listing cities, dates and stores. This is included with several bw photos showing William Boyd as Hopalong Cassidy, several with children in western costumes. Cover has some wear with pinch creases and is loose from interior staples. VG with Exc. contents. Superb reference for Hopalong Cassidy collectors. Additional photos online.