5-1/8x6.75” booklet designed to look like “Memo To All Executives – This Is A Vital New Approach To A Familiar Subject – Note Carefully!” Booklet opens to show Santa Claus beside message reading “A…Smart Design’s Successful If It Makes A Better Showing.” Above this is red-headed Elvgren model posing wrapped in fabric. Book opens to additional 2 Elvgren models, one on phone with towel wrapped around her, the other with slingshot. Booklet then unfolds to larger 10x13” Elvgren pin-up of model trying to keep her graduation cap and gown on as Santa image holds “Tech” college pennant below. Booklet further opens to measure 13x20” with larger Elvgren pin-up showing woman in sheer negligee with Santa relaxing in recliner sleigh. Taylor Supply Co. of Baltimore, MD. imprint at bottom with “Merry Christmas And A Happy New Year” imprint. Neat design by pin-up provider Brown & Bigelow, whose imprint appears on back. c. late 1940s-early 1950s. Lt. aging to back panel and a few pinch creases to spine. VF/Exc. Scarce. Additional photos online.