1.25” with backpaper picturing Mickey between text naming “Walt Disney Enterprises” and his “Sole Representative Kay Kamen.” Button is from 1938 and one of about a half-dozen different bearing the names of various bakers or bread names. This one reads “Buy Buttercup 12¢ Loaf.” We’ve not been able to offer this button since sometime prior to Auction #153. Red coloring has faded perhaps 5% but exceedingly minor and hardly noticeable. Button still displays Exc. and is totally clean. Among the rarest in the series.