3-1/16" stiff cardboard featuring their logo of young boy holding air rifle bursting through a target design. We date this item on the basis of a pin-back button showing the same image which was issued by the maker Whitehead & Hoag using a backpaper design in use only from 1898 to 1900. Cardboard has some scattered hairline creases. The hole at the top is as made. Reverse shows a "Price List Of Repairs." along with directions for loading the rifle. Reverse has four small dark tan old glue spots. Overall condition VG with the front displaying quite nicely. Rare.