Great promo lot for Beatles calendars. Includes six one-sided paper sheets ranging in size from 8-3/8x11" to 8.5x14". Cover letter is on "John Frederick Co. Chicago" letterhead and is dated July 1964 and includes text "The Beatles Are Coming! Here's The Most Sensational Calendar Offer We've Ever Made." Second sheet has summer concert schedule including text "Here Is The Exact Schedule Of The Beatles Appearances In The United States. These Are The Official Dates And Locations Of Their Live Performances." Third sheet includes text "Kids Are Great Collectors And They Collect The Beatles In Every Way, Shape Or Form They Can And With This Smart, Exciting New Beatles Calendar, You Have A Personal Item Every Kid Wants For His Room At Home." Fourth sheet includes text "Two Specially-Designed Calendars. One Is An 10-1/8x12" Mount For Personal Use By The Student; The Other Is 24x28.5" For Indoor Billboard For Use In Any Traffic Flow Location." Next sheet is "Jobbers Net Prices Sheet." Final sheet is "Fact Sheet On The Beatles" and mentions success of A Hard Days Night film and soundtrack plus concert schedule and "Business With A Beatles Beat, Beatles-Mania Makes Business, Beatles-Bugs Buy and Buy." This lot refers to calendar with orange background with photo of them in gray suits, see previous lot #3071 for different style but similar comcept calendar sample. A scarce lot with great insight into this promotion. Exc.