From same series as previous two items but in our experience this is an exceedingly rare variety with this text. The brass head reads "Winchester No.12 New Rival." Some luster loss from the lettering surrounded by the enamel and from the stickpin itself but overall this is rather minor and the enameling remains perfect. As best as we can recall, first we've seen in 45 years. See Winchester Buffalo Bill badge #1587 and Buffalo Bill #1584-86.