12x18" w/stiff paper cover and 20 glossy bw pages copyright 1953 and for the original release. Inside covers are also full color picturing examples of different lobby cards, posters, six-foot standee. Back cover features stunning 24-sheet. Contents include detailed text on the film and its production w/a number of photos, various newspaper ads, theater contests, etc. Comes w/separate same-sized "Part II Campaign Book" entirely in bw w/20 pages featuring "Cooperative Promotions of Major Importance" featuring licensee merchandise and tie-in products. Many items are pictured along w/detailed text. Includes marionettes, puppets, bags and wallets, jewelry, dolls, etc. plus premium items including Admiral TV studio, adventure map and peanut butter lids. Also comes w/"Special Advertising Supplement" for double-bill of Peter Pan w/Bear Country, also released in 1953. Lt. handling wear w/pinch crease at spine but all remains clean. VF. Invaluable reference to this Disney classic.