1.25" shows flying eagle clutching a fish in its talons while below are five fish hooks in progressive sizes. Printed above this is the text "Catch More Fish Per Strike." Additional text on the button reads "Wright & McGill/The World's Best!/They Hook And Hold." There is a very tiny 1932 copyright date. Slightest trace of age on far left and center white background but barely showing. Reverse has .25" cello spit by the collect but cello lays perfectly flat. Still displays VF and with full gloss. Only example we've seen.