Typically brown plastic, but this is rare gold color, known issued to Ralston cereal executives associated with the Tom Mix radio program and now this example implies given to Nabisco executives as well. Front center has viewing lens in the screen area and this is held to light. Interior holds circular disk of film which is turned and shows 5 scenes each with a full color portrait of the character. The first shows him and reads "Howdy Doody," the others show the portrait only, without name. These are Clarabell, Mr. Bluster, The Princess and Flub-A-Dub. Undoubtedly a premium although we don't know the sponsor. c. 1950. Film scenes have some gray marks on the bkg. area but no color loss. Rare and VF.