"WALT DISNEY CHARACTER MERCHANDISE 1953" RETAILERS CATALOG & RELATED MATERIAL.
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Winning Bid:
$569.25
(Includes 15% Buyer's Premium)
Bidding Ended:
Thursday, March 22, 2012 1:00:00 PM (20 Minute Clock Begins At Thursday, March 22, 2012 1:00:00 PM)
Auction:
Auction #205 - Part II
Item numbers 1427 through 3167 in auction 205
Item Description
8.5x11" 20 page glossy paper catalog comes w/mailing envelope w/same Mickey "Sketch" images as the front cover. Env. has inked name and lt. aging. Fine. Catalog contents are bw and cover a wide range of items/companies w/slight emphasis on Peter Pan which was their newest release at the time. Items for all characters include dolls, marionettes, figurines, Marx toys, Fisher Price pull toy, clothing, jewelry, games, Ingersoll/U.S. Time watch and much more. There are also several pages promoting Disney films and Mickey's 25th birthday (including a display). While not as impressive as the more extensive classic catalogs of the 1930s-40s (see item #2247) it is equally rare and in fact the only copy we have offered in our 46 years. Lt. cover wear w/two small spots of surface paper from the env. adhered to to right corner. VF cover w/NM contents. Second retailers exclusive publication is "Disney Merchandising News First Edition 1953" also w/illustrated env. This features Mickey and Peter Pan w/text "Special Toy Show Issue." Lt. aging but w/o mailing imprint. VF. Issue is 8.5x11" on glossy paper w/20 pages. Also heavy on Peter Pan merchandise, much of which is different from the catalog. Additional Mickey 25th promotion as well. Exc. cover w/NM contents. Great reference pair. Additional photos online.
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