38" long cellulose paper dress inspired by the work of pop artist Andy Warhol, produced by Campbell’s Soup as an advertising campaign in 1969. A-Line dress is printed w/"Campbell’s Soup" classic red, black and white label design. Paper label still attached to inside back of neck reads "The Souper Dress – No Cleaning - No Washing - It’s Carefree - Fire Resistant Unless Washed Or Cleaned - To Refreshen, Press Lightly With Warm Iron - 80% Cellulose, 20% Cotton." This national ad campaign item was available w/coupon from ad as well as 50¢ and Campbell’s soup can label. Dress is un-cut (dresses are usually found trimmed at bottom) and unworn, complete w/neck tag. Scattered age toning and pinholes at shoulders. Dress has been folded and has some lt. creasing but these could be easily removed if buyer so chooses. Light aging but o/w Exc. Dresses are currently owned by The Metropolitan Museum Of Art, The Andy Warhol Museum, FIT, as well as other museums and collections around the world. Pop Art consumerism at its best.