9x12" w/48 pages issued in 1932 w/very limited print run of about 15,000. This exhibitor's book is also considered the first merchandise catalogue. Choice front cover design. All contents are bw with great illustrations and photos throughout including specialty art and ads and extensive info on Disney shorts and related subjects. Title on first 2 pages reads "Mickey Mouse Leads The Box Office Parade - Most Publicized Film Actor In The World." Still attached to first page is reply postcard for theater owner stating their desire to run these single-reel features. Two pages detail the Mickey Mouse Theater Club and include illustration of club button. Two pages have detailed list on licensees. Among the many great merch ads are Mickey Pops by Borgfeldt & Co. page featuring Mickey Mouse Sparkler and Steiff items, jewelry by Cohn & Rosenberger Inc., china by Schumann, David McKay books, costumes by Warnova Mfg. Co., cards by Hall Brothers, etc. Additional items shown that are premiums to be given out by theater owners are flip book, animated card, doorknob hanger, etc. One page is devoted to Mickey Mouse Club items including 2 different banners, cap, fez, vest with emblem, pennant. Several other pages feature newspaper ads, movie stills, lobby cards, posters, etc. Two-page spread with title "Daily And Sunday Cartoon Features For Newspapers" and features reprint of Silly Symphony and Mickey Mouse strips. Great back cover design featuring photo montage of Walt Disney-related magazine covers and articles. Also included is insert song sheet for "What! No Mickey Mouse?" Lt. cover wear w/very faint vertical fold at center, spine pinch creases and some other tiny edge wear. Trace of dust soiling. Cover Fine/VF w/clean and Exc. contents. Only the third complete copy we have offered in our 46 years with the other two selling for $2,611 and $3,450. See related publication item #1927.