Glossy paper picture is 11x11" w/full color front, rwb reverse. Front has border of simulated picture frame w/circus scene that has silhouette images where bread label pictures were to be applied. Reverse text includes "The Story Of Waldo Wheatkernel" w/illustration of Donald Duck bread loaf. Comes w/four uncut 2.75x8.25" strips, each containing three different bread labels for a total of 12 different which comprises a complete set. Each label has character image and includes Dumbo, Casey Jr., Timothy, Stork, Ringmaster, Clown, others. 1950s. All is unused/NM.