20x30" poster released by Decca Records to promote The Who's fifth studio album, released in Aug. 1971. Poster features large image that was used for the album's cover, featuring the band standing by a large monolith on a hillside. The album has origins in a rock opera conceived by Pete Townshend called "Lifehouse." The ambitious, complex project did not come to fruition at the time and instead, many of the songs written for the project were compiled onto "Who's Next." The album was a critical and commercial success when it was released, and has been certified three times platinum by the RIAA. Poster has faint 21" diagonal poster across top, from upper right corner. Corners show lt. wear, but if framed, would display VF.