The very first Disney merchandise catalog was issued in 1934. (See item #1917.) This is the second catalog issued and next to the 1934 catalog this is the rarest and most desirable Disney merchandise catalog. 9x12" w/76 pages. Published by Kay Kamen. Cover art repeated front/back. Contents are in bw/red (beware of reprints done in just bw). This original copy has glossy textured paper cover. Contents differ totally from the first catalog even though many of the same companies are represented. Different merchandise is shown. This includes Aluminum Specialty Co. cooking sets, wheel toys by Dayton Toy and Specialty Co., Fisher-Price, jam jar bank, handkerchief sets, Ingersoll timepieces, pens, silverware sets by Wm. Rogers & Sons, two-page spread devoted to Lionel circus train, two additional Lionel pages for Mickey Mouse and Santa Claus handcars and other Mickey train sets, Knickerbocker dolls, superb two-page spread for Old King Cole store displays, Ohio Art, Seiberling, lamps, Whitman books and much more. Cover has come loose from spine staples but only shows some lt. wear/aging and some ink touch-ups by staple holes. Cover remains clean and glossy. Fine w/contents remaining clean and VF/Exc. An invaluable reference. Our last copy sold for $1,100.