2.25x5.5x4" tall cardboard packaging complete w/original clear plastic covering. Bradley, 1950s. Insert has die-cut figure of Dale on her horse Buttermilk. Two clear tape strips hold watch in place on insert but these are only noticeable upon close inspection. Plastic cover has shrunk a bit w/age and is no longer removable w/o causing damage. Base of box/insert has slight warp due to tightness of plastic cover. Fine. Watch has original leather strap and displays as NM, old store stock.