6-1/8x10" brochure w/four pages from the early days of Bazooka Gum, c. 1948. Front features Chicago Bears football player (and Football Hall of Famer) Sid Luckman w/word balloon reading "I Get A Big Lift Out OF Bazooka Bubble Gum! It's A Real All-American Chew!!" Brochure details premium offer that for one 5¢ Bazooka Bubble Gum wrapper and 1¢, you could receive a mini felt college pennant from any of the more than 700 colleges/universities listed within brochure. Given the sheer amount of choices, it's safe to assume no complete set was ever assembled. Brochure also details secondary premium offer, where Major League Baseball emblems and pennants could be obtained for one Bazooka wrapper and 10¢ each. Two horizontal folds as issued, w/.25" of blue staining at lower right. Fine/VF. Early Topps football-related item. See Topps lot w/varsity pack, #2404.