12x14" flat cardboard display w/7x9" center panel that folds out to a depth of 3" creating a dimensional display of partially die-cut characters against a house bkg. w/eagle flying overhead. Tab at bottom right holds this in place. Back panel of display serves as container that held 12 of the giveaway Puppet Theatre punch-out books, nine of which remain. Back of display has directions to "Mr. Grocer" on how to set up display, where to use it profitably and text on Pillsbury Farina radio/movie publicity. 1936. Premium was available free w/two packages of Farina. Display has scattered wear w/creasing to marquee top and lt. corner tip wear/aging. Overall Fine condition, clean and colorful. The nine premium punch-out books are unused and lightly aged but o/w NM. Only the second example of this display we've seen in our 48 years. See store sign, following item #1505.