11x15x2.5" deep illustrated cardboard window box contains complete and unused Ideal set No. 3401-7. ©1967 NPP, Inc. This issue came w/"Videomatic" flicker/flasher ring featuring Captain Action and Superman. Set includes Superman "Face Mask"; uniform w/cape, belt and boots; "Krypto" figure (also w/cape), "Phantom Zone Projector" and shackles. Window has 4" split by die-cut Superman image at left, but this is only noticeable upon close inspection and does not detract greatly from overall appearance. Box has original store price sticker at top right and some lt. aging/wear, but remains VF for display w/contents Mint as packaged. Old store stock. Franco Toscanini Collection.