Lot of two different. 13x18". Glossy paper with extensive text showing Pacific Coast viewer ratings. One shows Cisco Kid rated higher than Lone Ranger/Red Ryder/Counterspy/Hopalong Cassidy. Text at bottom includes "Cisco Gets The Kid...You Get The Sales!" Other has title "Radio Kid Shows Build Milk Sales." c. 1950s. Moderate handling wear. One with 2" edge tear. Bright, clean, Fine/VF.