15-5/8x44" thin cardboard standee w/easel back depicts Philip Morris bellhop mascot Johnny, as portrayed by Johnny Roventini. 1940s. This is scarce grocery store variety. Text on Johnny's coat reads "Call For Philip Morris," itself a play on Roventini's famous line. Image of pack of Philip Morris cigarettes in Johnny's hand, the other hand holding sign that reads "Don't Forget..." going on to list various food items, w/each checked off. Bottom has Philip Morris name. Text at bottom of standee reads "No Cigarette Hangover Means More Smoking Pleasure! Call For Philip Morris." Tip of one cigarette extending from pack has sliver off tip and standee has even aging. Scattered edge wear w/wear to easel back from use. Still Fine overall. Scarce.