13x26" paper store sign #3159-B for "Wild West Trading Cards" individually issued trading cards (from a set of 36) that came in cereal boxes. © Wm. Boyd. c. 1951. One of two different signs issued for this premium, sign features great image of Hopalong Cassidy at top holding cards w/image of Post's Raisin Bran cereal box at bottom. Horizontal fold at center as issued w/3.5" tear at right and 2" tear at left, both w/archival tape repairs on reverse. Top/bottom margins have pin holes w/some small pulls. Bottom right corner has .5" corner tip off. Edges have a few small tears w/archival tape repairs on reverse. A few minor handling creases. Still bright, clean, and colorful. Displays Fine. Scarce.