1948 premium lot promoting Ringling Bros. & Barnum & Bailey circus promotion with Lever Soap. Lot includes of 4 original paper flyers for children to order the 35 piece circus set. 26x15” promotional sign offering the 35 piece circus set. Retailers were to hand write the prices of the Lever Soap products on the sign. This example is unused and VF overall with some light wear and original fold line. Large 24x36” paper sign featuring dramatic colorful images of products and circus premium set. VF with original folds and some minor surface wear. 10x12” single sided hanging sign with original string cord. Exc. overall, with very minor traces of surface wear to blank reverse. Large 21.5x26” unused cardboard shelf display card. Display has a striking image of clown holding a paper envelope that holds the order blanks for the circus. Envelope is complete and is full of original order blanks. Display appears about VF overall with folds as produced. Some edge wear is present including creasing as is traces of very minor soiling. Diecut had of the clown is loose and was taped in place. A great and colorful premium lot. This item is a file copy from the Gold archives and is accompanied by a letter to that effect signed by Gordon Gold.