"AMERICAN DRUGGIST" TRADE MAGAZINE WITH PINOCCHIO CONTENT.
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Starting Bid:
$115.00
(Includes 15% Buyer's Premium)
Bidding Ended:
Thursday, March 17, 2016 9:00:00 AM (20 Minute Clock Begins At Thursday, March 17, 2016 9:00:00 AM)
Item Description
8-7/8x12" trade magazine for pharmacists and drugstore owners, published by Hearst Magazines Inc., Feb. 1940. Issue features promotion for premium campaign in which five different Pinocchio character masks were available from Gillette Blue Blades. Highlight of issue is 12x24" fold-out promotional sign w/dotted line as it was intended to be removed and put on display. Sign features boy holding Pinocchio mask w/"Hey Kids! Tell Dad! Pinocchio Mask Free With Gillette Blue Blades" text. Page opposite of this insert is full page ad for this promotion picturing all 5 masks, store displays, etc. Magazine also features ad for Pass Easter Egg dyes w/Disney folders/premium doll and antiseptic company's Pinocchio premium glass offer. Scattered cover wear w/a couple small spots at bottom right. VF/Exc. w/Exc. contents. Scarce due to limited distribution.
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