"THE SHMOOS ARE COMING!" DRINKING GLASSES PROMOTIONAL BOOKLET.
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Winning Bid:
$115.00
(Includes 15% Buyer's Premium)
Bidding Ended:
Thursday, November 17, 2016 9:00:00 AM (20 Minute Clock Begins At Thursday, November 17, 2016 9:00:00 AM)
Item Description
6.5x10.25" w/32 pages. © UFS, c. 1948-1949. Sent to "Fleet-Wing" gas station operators in Ohio to announce/promote premium glass campaign, that saw customers who spent $10 over 2-month period on services/merchandise a set of eight Shmoo glasses. These glasses were a popular promotion and are readily available as singles, scarce as boxed, (see following item #1253) however, we have never seen any of the other promotional items listed and shown here, including 9' high cut-out of Daisy Mae w/Shmoo. Daisy holds up Shmoo-shaped long underwear w/"Fleet-Wing" name on it. Another item shown is 3x8' cloth banner w/portrait of Daisy Mae and pump panels showing Li'l Abner running w/"Hurry! Winter's Coming - Change Now!" text. Shmoo window posters/pennants are also mentioned as are two 25x38" window streamers featuring Shmoo and Honest Abe Yokum. Shmoo glasses are also featured and rest of booklet is comprised of Fleet-Wing product ads. Center page is loose at top staple, staples having some rust soiling. Covers have lt. handling wear w/pinch creases to spine. Back cover has 1x1.5" area of surface paper lift. Still displays VF. Rare and certainly the nicest, most graphic Shmoo promotional item we've seen in our 49 years. Barry Lutsky Collection.
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