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Item Description
Great 8.5x10.75" retailer's promotional book w/eight pages and hole punched as issued. For same 1935 IGA promotion that included IGA Rolled Oats "Popeye Magic Transfer Pictures" premium. Front cover features classic full body image of "The Knockout King" Popeye w/"IGA Presents Popeye With a Knockout Sales Idea" and includes much rare signage throughout. "Gold Tost Corn Flakes" are advertised w/"Popeye Talking Snapper" premium and two-page spread shows Popeye setting up various store displays of IGA products as well as various Popeye posters and pennants. Back cover features image of Popeye at "IGA" ship's wheel and text reading "With Popeye At The Wheel IGA Retailers Have Full Steam Ahead For Greater Sales And More Profits. Some scattered aging and dust soiling, but Fine/VF overall. First we've offered of this rare Popeye promotional piece in our 51 years. From the archives of premium creators Sam & Gordon Gold and comes with LOA.
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