1940s JOE LOUIS "PUNCH" BEVERAGE PROMOTION BUTTON.
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Item Description
1.25". Name of NYC maker on curl "Award Incentives Inc." Promotes drink product originally produced by the Brown Belle Bottling Co. and then later by the Joe Louis Bottling Co. Button text includes "It's A Knockout." The Brown Bomber reigned as the world heavyweight champion from 1937 to 1949, and is considered to be one of the greatest heavyweight boxers of all time. His 66-3 record included 52 wins by KO. Trace of age but still glossy, Exc. Paul Muchinsky Collection.
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