1.25" with concave tin back and fixed horizontal pin. Tiny curl text names maker Cruver Mfg. Co. Chicago. Button features an exceptional illustration with exceptional multi-color accenting on dot free photographic paper. In the right background, beneath the bare limbs of a December tree is Santa's sleigh plus six visible reindeer. On the left, Santa has one leg into an icicle covered brick chimney. A drum and rifle predominate his gift pack and a full yellow moon completes the scene. Issued by the general merchandise Joyce-Pruit Store in Roswell, NM. Tiny faint gray smudge at 9 o'clock probably in the making. A faint tan dot at 10 o'clock and three dots on edge at 12 o'clock. Light normal surface wear in reflected light. Outstanding scene, color and gloss. VF. First seen, one known. Rare.